Fish 4 Ever is a canned fish brand that strives towards sustainability. Over 70% of their products are Marine Stewardship Council certified and they take issues of ethical and environmentally sustainable sourcing incredibly seriously.
Fish 4 Ever canned Tuna was some of the very first on the market in Australia to be Pole and Line Caught. Years before the supermarkets or mainstream brands got on board they were finding solutions to the problems facing most of their industry.
Dedicated to traceability as a foundation of sustainability, the brand offers a Trace Your Fish page on their website, so that you can determine exactly where the product you are consuming was caught. You can also find out whether the fish you're eating is certified, who manages the fishery - even the rates of bycatch and any social issues associated with the fishery!
Fish 4 Ever canned Tuna is considered a world leader in sustainability, and takes out top position on Greenpeace Australia's Canned Tuna Guide. They commend the brand as the benchmark sustainable canned tuna in Australia. They achieve the Greenpeace rating for being 100% Pole and Line Caught, for their clear and comprehensive labelling, for supporting local coastal fisheries and paying a premium price to local fishers, and considering the entire fishery ecosystem.
Fish 4 Ever canned Tuna and their other canned seafood products, including salmon, herring and sardine are imported into Australia by First Ray. It is available at many independent grocers or organic, health food or fairtrade stores. It is also available at select IGA supermarkets nationwide, at Harris Farms and Thomas Dux stores, or online.
Look out for Fish 4 Ever products to ensure that your canned seafood products are supporting sustainable and ethical fisheries.
To buy online from First Ray, go HERE
For a list of IGA supermarkets stocking Fish4Ever products, go HERE